Turn Every Event Into an Experience

IT-powered gamification that makes your attendees want to stay, connect, and come back. 500+ events. Measurable engagement.

Events Deserve Better Than Passive Attendance

Ghost Attendees

60% of event participants visit fewer than 3 booths. Your sponsors paid for foot traffic they never got.

Dead Networking

People stick to who they already know. The connections your event was designed to create — never happen.

Zero Feedback Loop

Post-event surveys get 10–15% response. You're flying blind on what actually worked.

Easy Entry. Engaging Action. Event Goals Achieved.

Every mechanic we build follows a simple framework — lower the barrier, make it fun, deliver your business outcome.

1

Easy Entry

No app downloads. No registration walls. Scan a QR, open a Telegram bot — you're in. Under 5 seconds.

If the barrier is high, only enthusiasts play. We want everyone.
2

Engaging Action

Quizzes, quests, challenges, networking matches — designed to feel like play, not work. Micro-rewards keep people moving.

Engagement isn't about forcing attention. It's about making it rewarding.
3

Event Goal Achievement

Every game mechanic maps to your KPI: booth visits, lead capture, networking meetings, survey completions.

Gamification without business alignment is just entertainment. We deliver both.

How It Works in Practice

Exhibition Quest — participant scanning QR code at booth

Exhibition Quest

Participants visit booths, complete micro-tasks (scan, answer, download), collect points. Sponsors get real leads, not passing glances.

Average: 12 booths visited per person (vs. 4 without gamification)
AI Quiz — group answering questions on screen

AI-Powered Quizzes

Industry-specific questions generated per event topic. Real-time leaderboards. Works during sessions, breaks, or standalone.

500+ active participants during a single coffee break
Smart Networking — professionals exchanging contacts

Smart Networking & Matchmaking

AI matches attendees by goals, expertise, and interests — not just job titles. Mutual opt-in before any contact is shared.

1,500+ meaningful meetings in one month (corporate case)
Live Leaderboard — attendees checking rankings

Points, Badges & Leaderboards

A complete engagement layer: earn points for actions, unlock badges, compete on live leaderboards. Online, offline, hybrid.

Up to +60% participant engagement increase

Numbers That Speak

500+ Events delivered
60% Engagement increase
3x Booth visit multiplier
1500% ROI on gamification
"Distributed all sponsor merch in 2 hours. Usually takes the entire event."
— IT Conference, 2,000 attendees
"HR team collected 500+ qualified resumes in 2 days through gamified recruiting activations."
— Tech Forum

From Idea to Live Event in Days

1

Brief

You tell us the event goals, audience, and format

2

Design

We propose mechanics, map them to your KPIs, prepare content

3

Launch

Deploy bots, dashboards, and activations. QR-ready, no app needed

4

Report

Real-time analytics during event + post-event summary with insights

Gamification Lab

WAMRG is an event technology studio specializing in gamification and digital engagement. We build IT solutions for conferences, corporate events, and exhibitions — from Telegram bots and AI quizzes to full-scale engagement platforms with leaderboards, networking matchmaking, and analytics.

500+ events Enterprise clients In-house development Russia & Kazakhstan

Let's Make Your Next Event Unforgettable

Tell us about your event — we'll suggest the right mechanics and estimate the engagement lift.

Message on Telegram

@mrg0773